ChatGPT gives advice.
Dust closes deals.
Sarah Chen
Account Executive
Their secret sauce? They use Dust instead of ChatGPT
What teams are saying
"Dust is the most impactful software we've adopted since building Clay. It delivers immediate value while continuously getting smarter and more valuable over time."
Everett Berry
Head of GTM Engineering at Clay
"Dust has transformed how our sales team operates. Our reps spend time selling, not updating spreadsheets — the AI handles the admin work automatically."
Amance Carbero-Caux
Employee Experience Manager at PayFit
"We cut RFP response time by 97% and our reps finally focus on deals, not documentation. Dust plugs right into our existing sales stack."
Danny Barati
Business Systems Lead for GTM at Vanta
How Dust Compares to ChatGPT
What makes Dust different
Dust is the first platform for building custom AI agents that understand your business, use your tools, and work safely alongside your team
Custom AI Agents
Build specialized sales agents that understand your playbooks, products, and processes — and can take action, not just answer questions.
Workflow Automation
Agents that work while you sleep. Automate CRM updates, follow-up emails, and pipeline reports — triggered by calls, meetings, or external events.
Living Knowledge Base
Your sales playbooks, competitive intel, and product knowledge stay current and accessible, connected to all your data sources in real-time.
Team-First Design
Agents designed to collaborate with your sales team, not replace them. Full transparency, human oversight, and team-wide sharing built in.
Results that speak for themselves
Teams see measurable impact within the first week
Frequently asked questions
ChatGPT is a great conversational AI, but it can't take action in your sales tools. Dust is built around AI agents that actually execute tasks in your stack. With Dust, your sales team gets AI teammates that can:
- Update CRM records and pipeline stages automatically
- Draft and send follow-up emails after every call
- Generate RFP responses from your knowledge base
- Collaborate across Slack, Salesforce, HubSpot, and 50+ tools
Yes. Dust connects directly with Salesforce, HubSpot, and other leading CRMs. Your agents can read pipeline data, update fields, create tasks, and trigger workflows — without reps having to do it manually. We also support Slack, Notion, Google Drive, GitHub, and 50+ other tools out of the box.
A Dust sales agent is a specialized AI teammate configured for your specific workflows. Examples include:
- Call summarizer: Automatically updates CRM with meeting notes and next steps
- RFP responder: Generates proposal drafts from your knowledge base in minutes
- Pipeline analyst: Surfaces at-risk deals and coaching insights from your data
- Onboarding assistant: Ramps new reps faster with instant answers on products and processes
Most sales teams are up and running within minutes. Our no-code builder means you can create your first custom agent without any technical expertise. Connect your data sources, configure your agent's instructions, and you're ready to go. For enterprise deployments, we offer dedicated onboarding support.
Absolutely. Dust is built for enterprise security requirements:
- SOC 2 Type II certified with annual audits
- SSO and SCIM support for identity management
- Data residency options including EU hosting
- Your data is never used to train AI models
- Fine-grained permissions with Spaces and role-based access
Start building AI teammates for your Sales team
Join 500+ companies using Dust to transform their sales operations