Dust for Sales

Smart automations,
more deals

Optimize every touchpoint, automate administrative overhead, and close deals faster.

Elevate your sales reps to new possibilities

Focus on selling

Maximize selling time by automating admin tasks and data entry.

Raise the odds of closing

Instantly uncover relevant product or prospect insights to deliver personalized responses

Boost team performance

Turn every rep into a top performer by sharing feedback and best practices.

90%

faster RFP response times

8h

saved weekly per rep for selling

Your use cases, your way

Build custom agents without writing a single line of code.

Account snapshot 1

Account snapshot

Craft account overviews with key past interactions, data, or news to prepare for meetings or account handovers.

Engage and re-engage 1

Engage and re-engage

Create targeted cold emails and automated meeting follow-ups using call transcripts, CRM data and industry insights.

Prospect questions 1

Prospect questions

Answer prospect questions and RFPs instantly with fresh, expert insights on products, competitors, and security.

Sales insights 1

Sales insights

Extract winning narratives from calls and coach teams on pitch delivery and objection response.

Watch Dust in motion

Driving AI ROI together

"Dust is the most impactful software we've adopted since building Clay. It continuously gets smarter, turning hours of documentation search into instant, cited answers—letting our team spend less time searching and more time closing deals."

Everett Berry

Head of GTM Engineering at Clay

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"It’s not just about retrieving information from one place. Our sales team needs information that’s often scattered across multiple internal applications. Dust brings it all together."

Caren Duane

Head of Business Operations at Clay

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"Thanks to what we’ve implemented at Alan, in less than three question iterations, I can craft the perfect SQL query I need and get the context behind it."

Vincent Delagabbe

Software Engineer at Alan

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"Dust transformed our privacy reviews. It handles compliance checks, suggests improvements, and drafts communications. It both cuts our review time and helps pressure-test our legal interpretations."

Thomas Adhumeau

Chief Privacy Officer at Didomi

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"It became evident that Dust could serve as a knowledgeable buddy for all staff, enhancing productivity whether you’re newly onboarded or a veteran team member."

Boris Lipiainen

Chief Product and Technology Officer at Kyriba

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"Dust is not just a tool - it’s like having an extra team member who knows your brand voice, can handle recurring tasks, and helps you tackle new challenges. I couldn’t do half of my job without it, especially with tight deadlines and a small team."

Valentine Chelius

Head of Marketing at Fleet

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"We’re managing a higher volume of tickets and have cut processing time—from an average of 6 minutes per ticket to just a few seconds."

Anaïs Ghelfi

Head of Data Platform at Malt

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"We asked ourselves for years: what if your team had 20% more time? Dust has made it possible, empowering our employees to work smarter, innovate, and push boundaries."

Matthieu Birach

Chief People Officer at Doctolib

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"Dust has revolutionized our partner insights, condensing days of manual research into minutes of AI-powered conversation. It's not just about efficiency and time savings—it's about making smarter decisions and doing things we could not do before."

Alexandre Morillon

CEO at Wakam

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Trusted by 1,000+ organizations

blueground
clay
cursor
doctolib
jumia
kyriba
patch
persona
photoroom
mirakl
qonto
watershed

FAQ

Most sales automation tools treat every company the same way, applying generic rules that ignore what makes YOUR business unique.
Salesforce Einstein, HubSpot AI, and traditional CRM automation apply the same one-size-fits-all logic to your unique market and customers, delivering generic results for everyone.
Dust's AI sales agents work differently. They're custom-built to understand your specific business. They connect to your CRM, sales tools like Gong and Intercom, your knowledge base, and team expertise to adapt how you approach your sales process.
AI sales agents access your company playbooks to understand how you operate, handle the mundane tasks, and let your sales team do what humans do best: build relationships and close deals.
Most AI tools follow basic rules. AI sales agents access your business context and can retain information within conversations. They work within your existing sales process rather than forcing you to change how you sell.

They connect all your tools

While Salesforce AI only knows Salesforce data and HubSpot's AI stays within HubSpot's walls, Dust AI sales agents break down these silos entirely. They connect across your entire sales ecosystem:
  • CRM records
  • Support tickets
  • Product documentation
  • Competitive intelligence
  • Past presentations
  • Call transcripts
  • Team knowledge
Result: Insights that no single platform could deliver.

They do the right things, not just things

AI sales agents understand why tasks matter. When preparing for a call, they don't just pull random data. They:
  • Analyze the prospect's industry
  • Find similar deals you've won
  • Grab relevant competitive info
  • Build talking points that match how you sell

They work where you work

AI sales agents integrate with your whole stack: Salesforce, HubSpot, Gong, Intercom, Zendesk, Slack, Notion, Google Drive, Google Meet, etc. They bring insights to your existing workflow, not the other way around.

They start smart, then get smarter

Begin with templates like accountSnapshot for meeting prep or prospectQuestions for RFPs. Connect your data, adjust the template using plain language prompts to match your process, and refine them based on feedback and results.

Lead qualification

Using Dust's @ProspectIQ template alongside @SignupRadar and @CompanySearch, AI sales agents research company backgrounds, analyze funding status, assess technology stacks, and score prospects against your ideal customer profile.

Meeting preparation

The @salesAccountSummary template pulls data from your CRM, support tickets, product usage analytics, and market intelligence to create comprehensive account briefings in minutes. Sales teams at PayFit and Alan use this capability to prepare for meetings and account handovers faster than manual research could ever achieve. See how these teams gained 20% productivity.

RFP handling

Dust's @securitySam template for RFPs and @salesCopilot for prospect requests access your product specifications, compliance documentation, and previous successful responses to generate accurate, consistent answers. Kyriba's team saves over 3 hours weekly per person using this capability.

Call analysis

The @transcriptInsights agent for managers and @salescoach for individual reps analyze call recordings to identify successful objection handling, spot coaching opportunities, and surface winning narratives.

Follow-ups

Using @FollowUpAgent and @salesOutboundDraft templates, AI sales agents generate personalized follow-up emails from call transcripts, CRM data, and relevant product information.
Most sales automation is built for an average company that doesn't exist. Generic tools offer basic features but miss what makes your sales process work.

Data stays trapped

Sales tools should connect information. Instead, they create more walls.
  • Salesforce's AI only sees Salesforce data
  • HubSpot AI stays in HubSpot
  • Your team ends up copying information between tools
  • Wasting time they could spend selling

No room to be different

You can change templates in generic tools, but you can't change how they think. They don't learn your market position, your success stories, or why customers choose you.

Dust's template advantage

Start with proven frameworks like coldEmailer or salesMeetingRecap, then make them yours. These templates adapt to your terminology and sales approach, and can be shared across teams—with each team adding their specific needs.
Building AI sales agents is straightforward and takes only a few minutes.

Step 1: Pick a template

Choose what you need first:
  • @ProspectIQ for lead research
  • @securitySam for RFPs
  • @salesAccountSummary for meeting prep

Step 2: Connect your tools

One-click connections to Salesforce, HubSpot, Slack, Notion, and more. Your agent immediately accesses your CRM, support tickets, and documentation.

Step 3: Make it yours

Describe your sales process in plain English using Dust's visual interface.

Step 4: Use it anywhere

Your agent works where you do: in your browser with the Chrome extension, Slack conversations, or connected to your other tools.

Step 5: Improve over time

Watch what works, collect feedback, and refine. Add more capabilities as your needs grow.
Getting started: Most teams start with one template during a free trial. As they see results, they expand to cover more of their sales process.

Want to try it out?
Take a look at how other teams use these agents, try Dust for free today or talk to our sales team to see how AI sales agents can improve your process.