Elevate your sales reps to new possibilities
Focus on selling
Maximize selling time by automating admin tasks and data entry.
Raise the odds of closing
Instantly uncover relevant product or prospect insights to deliver personalized responses
Boost team performance
Turn every rep into a top performer by sharing feedback and best practices.
90%
faster RFP response times
8h
saved weekly per rep for selling
Your use cases, your way
Build custom agents without writing a single line of code.
Account snapshot
Craft account overviews with key past interactions, data, or news to prepare for meetings or account handovers.
Engage and re-engage
Create targeted cold emails and automated meeting follow-ups using call transcripts, CRM data and industry insights.
Prospect questions
Answer prospect questions and RFPs instantly with fresh, expert insights on products, competitors, and security.
Sales insights
Extract winning narratives from calls and coach teams on pitch delivery and objection response.
Watch Dust in motion
Driving AI ROI together
"Dust is the most impactful software we've adopted since building Clay. It continuously gets smarter, turning hours of documentation search into instant, cited answers—letting our team spend less time searching and more time closing deals."
Everett Berry
Head of GTM Engineering at Clay
"It’s not just about retrieving information from one place. Our sales team needs information that’s often scattered across multiple internal applications. Dust brings it all together."
Caren Duane
Head of Business Operations at Clay
"Thanks to what we’ve implemented at Alan, in less than three question iterations, I can craft the perfect SQL query I need and get the context behind it."
Vincent Delagabbe
Software Engineer at Alan
"Dust transformed our privacy reviews. It handles compliance checks, suggests improvements, and drafts communications. It both cuts our review time and helps pressure-test our legal interpretations."
Thomas Adhumeau
Chief Privacy Officer at Didomi
"It became evident that Dust could serve as a knowledgeable buddy for all staff, enhancing productivity whether you’re newly onboarded or a veteran team member."
Boris Lipiainen
Chief Product and Technology Officer at Kyriba
"Dust is not just a tool - it’s like having an extra team member who knows your brand voice, can handle recurring tasks, and helps you tackle new challenges. I couldn’t do half of my job without it, especially with tight deadlines and a small team."
Valentine Chelius
Head of Marketing at Fleet
"We’re managing a higher volume of tickets and have cut processing time—from an average of 6 minutes per ticket to just a few seconds."
Anaïs Ghelfi
Head of Data Platform at Malt
"We asked ourselves for years: what if your team had 20% more time? Dust has made it possible, empowering our employees to work smarter, innovate, and push boundaries."
Matthieu Birach
Chief People Officer at Doctolib
"Dust has revolutionized our partner insights, condensing days of manual research into minutes of AI-powered conversation. It's not just about efficiency and time savings—it's about making smarter decisions and doing things we could not do before."
Alexandre Morillon
CEO at Wakam
Customer stories
Leading enterprises are already transforming their operations with Dust.
Trusted by 1,000+ organizations
FAQ
Most sales automation tools treat every company the same way, applying generic rules that ignore what makes YOUR business unique. Salesforce Einstein, HubSpot AI, and traditional CRM automation apply the same one-size-fits-all logic to your unique market and customers, delivering generic results for everyone.
Dust's AI sales agents work differently. They're custom-built to understand your specific business. They connect to your CRM, knowledge base, and team expertise to adapt how you approach your sales process.
AI sales agents learn from each conversation, handle the mundane tasks, and let your sales team do what humans do best: build relationships and close deals.
Dust's AI sales agents work differently. They're custom-built to understand your specific business. They connect to your CRM, knowledge base, and team expertise to adapt how you approach your sales process.
AI sales agents learn from each conversation, handle the mundane tasks, and let your sales team do what humans do best: build relationships and close deals.
Most AI tools follow basic rules. AI sales agents learn your business. They figure out what works in your sales process and adapt to it, rather than forcing you to change how you sell.
They connect all your tools
While Salesforce AI only knows Salesforce data and HubSpot's AI stays within HubSpot's walls, AI sales agents break down these silos entirely. They connect across your entire sales ecosystem:- CRM records
- Support tickets
- Product documentation
- Competitive intelligence
- Past presentations
- Team knowledge
They do the right things, not just things
AI sales agents understand why tasks matter. When preparing for a call, they don't just pull random data. They:- Analyze the prospect's industry
- Find similar deals you've won
- Grab relevant competitive info
- Build talking points that match how you sell
They work where you work
AI sales agents integrate with your whole stack: Salesforce, HubSpot, Zendesk, Slack, Notion, Google Drive, and more. They bring insights to your existing workflow, not the other way around.They start smart, then get smarter
Begin with templates like accountSnapshot for meeting prep or prospectQuestions for RFPs. Connect your data, adjust the template using plain language prompts to match your process, and watch the agent learn from every interaction.Lead qualification
Using Dust's @ProspectIQ template alongside @SignupRadar and @CompanySearch integrations, AI sales agents:- Research company backgrounds
- Analyze funding status
- Assess technology stacks
- Score prospects against your ideal customer profile
Meeting preparation
The @salesAccountSummary template pulls data from your CRM, support tickets, product usage analytics, and market intelligence to create comprehensive account briefings in minutes.Real results: Sales teams at PayFit and Alan use this capability to prepare for meetings and account handovers faster than manual research could ever achieve.
RFP handling
Dust's @securitySam template for RFPs and @salesCopilot for prospect requests access your:- Product specifications
- Compliance documentation
- Previous successful responses
Call analysis
The @transcriptInsights template for managers and @salescoach for individual reps analyze call recordings to:- Identify successful objection handling
- Spot coaching opportunities
- Surface winning narratives
Follow-ups
Using @FollowUpAgent and @salesOutboundDraft templates, AI sales agents generate personalized follow-up emails from call transcripts, CRM data, and relevant product information.Most sales automation is built for an average company that doesn't exist. Generic tools offer basic features but miss what makes your sales process work.
Data stays trapped
Sales tools should connect information. Instead, they create more walls:- Salesforce's AI only sees Salesforce data
- HubSpot AI stays in HubSpot
- Your team ends up copying information between tools
- Result: Wasting time they could spend selling
No room to be different
You can change templates in generic tools, but you can't change how they think. They don't learn:- Your market position
- Your success stories
- Why customers choose you
Dust's template advantage
Start with proven frameworks like coldEmailer or salesMeetingRecap, then make them yours. These templates:- Adapt to your terminology
- Match your sales approach
- Can be shared across teams
- Allow each team to add their specific needs
Building AI sales agents is straightforward and takes only a few minutes.
Getting started: Most teams start with one template during a free trial. As they see results, they expand to cover more of their sales process.
Step 1: Pick a template
Choose what you need first:- @ProspectIQ for lead research
- @securitySam for RFPs
- @salesAccountSummary for meeting prep
Step 2: Connect your tools
One-click connections to Salesforce, HubSpot, Slack, Notion, and more. Your agent immediately accesses your:- CRM data
- Support tickets
- Documentation
Step 3: Make it yours
Describe your sales process in plain English using Dust's visual interface.Step 4: Use it anywhere
Your agent works where you do:- In your browser (with the extension)
- Slack conversations
- Connected to your other tools
Step 5: Improve over time
Watch what works, collect feedback, and refine. Add more capabilities as your needs grow.Getting started: Most teams start with one template during a free trial. As they see results, they expand to cover more of their sales process.