Here's what Adomik's market data shows behind last week's US display CPM dip, cross-checked against your team's internal yield playbook.
What the data shows
- CPM movement. Open-auction CPM fell from $2.84 to $2.44 (-14%) week-over-week, while your overall market benchmark held at -3% — so the drop is specific to your supply, not the broader US programmatic market.
- Demand shift. Two top buyers (a CPG and a retail brand) cut open-auction spend ~40% and moved budget into PMP deals, pulling high-CPM demand out of the open exchange.
- Channel mix. PMP and programmatic-guaranteed held steady; the decline is concentrated in open-auction desktop 300x250 inventory.
Against your playbook
- Floor guidance. Your internal 'US Display Floor Strategy' page recommends not chasing CPM with reactive floor cuts when demand shifts to deals — current behavior matches a buyer reallocation, not undervaluation.
- Recommended next step. Re-engage the two buyers on equivalent open-auction deal terms before adjusting floors, per the linked yield runbook.
What you can do with Adomik
Explain revenue and CPM swings
Ask JP, Adomik's market analyst, why your programmatic revenue, CPM, or win rates moved and get an answer benchmarked against the broader market — buyer shifts, channel mix changes, and demand trends, not just raw numbers.
Find the yield playbook fast
Search your team's Confluence knowledge base for floor strategies, methodology docs, and monetization runbooks, then open the exact page so analysis follows your established practices.
Ground analysis in your docs
Combine Adomik's live market and revenue data with your internal documentation — JP reads the right Confluence pages and their child pages so recommendations reflect both market reality and your team's playbooks.
Supported actions in Adomik
Read & Search
- Jp Market Analyst
- Confluence Search
- Confluence Get Page
- Confluence Get Page Children
4 total actions available
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