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Checkout conversion on our EU site dropped last week. What's killing it and which page is the worst offender?
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Completed in 14 sec
Using Contentsquare

I pulled the checkout funnel and friction data from your Contentsquare EU project. Here's where conversions are leaking.

Where the funnel breaks

  • Cart to Shipping is the cliff. Step-through drops from 71% to 48% week over week, a 23-point fall concentrated entirely in this transition.
  • Shipping page group is the worst offender. The Shipping page group accounts for an estimated 4,180 lost conversions, more than the next three page groups combined.

What's driving the drop

  • A JS error is blocking the Continue button. A 'promoCode is undefined' error fires on ~6% of Shipping sessions and maps directly to the checkout goal, with the highest impact-on-goal of any error.
  • Mobile is hit hardest. Sessions with this error convert at roughly one-third the rate of clean sessions, and the gap is widest on mobile Safari.

What you can do with Contentsquare

Pinpoint where conversions leak

Build and analyze checkout or signup funnels, then surface the exact page groups and journeys losing you the most conversions across any project, goal, or segment.

computeFunnel
getTopPageGroupsByLostConversions
computeJourney
list-projects

Find the friction killing revenue

Rank the JavaScript errors and broken pages by their real impact, showing which ones hit sessions hardest, drag down a specific goal, or represent the biggest missed opportunity.

getTopErrorsByImpactOnGoal
getTopErrorsByMissedOpportunity
getTopErrorsBySessionsWithErrors
getTopPagesBySessionsWithErrors

Get guided next steps to measure

Let the agent recommend the right mappings, goals, segments, and page groups to set up, then quantify their impact so you measure what actually moves engagement and conversion.

recommendGoals
recommendSegments
recommendMappings
computeImpact

Supported actions in Contentsquare

Read & Search

  • List-projects
  • SearchMappings
  • SearchGoals
  • SearchSegments
  • RecommendMappings
  • RecommendGoals
  • RecommendPageGroups
  • RecommendSegments
  • GetPageGroupsForMapping
  • ComputeSiteMetrics
  • ComputeFunnel
  • ComputeImpact
  • ComputeJourney
  • ComputePageComparison
  • ComputePageGroupMetrics
  • GetTopErrorsBySessionsWithErrors
  • GetTopErrorsByImpactOnGoal
  • GetTopErrorsByMissedOpportunity
  • GetTopPageGroupsByLostConversions
  • GetTopPagesBySessionsWithErrors

Create & Update

  • SubmitMcpFeedback

21 total actions available (20 read, 1 write)

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